Increase in click-through rate
Conceived, validated and launched Game of the Week through rapid prototyping and iterative user testing.
Curriculum Vitae · 2026
Principal / Senior
Product Designer.
Experienced in leading complex product initiatives from discovery through delivery, partnering with Product, Engineering, Data and Executive stakeholders to solve business problems with simple, scalable user experiences.
01 — Career highlights
Less production effort
Redesigned the PokerStars Casino Game Tile system into a modular component architecture, improving scalability and content automation.
Of players reached
Delivered customer-facing experiences across web and mobile platforms used by millions of players globally.
02 — Profile
End-to-end product design, UX strategy and systems.
Specialised in end to end product design, UX strategy, design systems and experimentation. Passionate about AI-powered products, inclusive design and building products that deliver measurable outcomes.
03 — Experience
2019 — 2026
Senior Product Designer
PokerStars / Flutter Entertainment
Led end to end design for casino products across web and mobile. Collaborated with product, engineering, and data teams in agile squads. Built and evolved design systems, improved core user journeys, and used A/B testing and data insights to optimise engagement and conversion. Designed interactive UI patterns and motion enhanced experiences.
2017 — 2018
UX / UI Designer
Exent
Led UX/UI design across digital platforms. Translated business requirements into product solutions, collaborated with engineers, improved usability and consistency, and produced marketing assets for acquisition campaigns.
2014 — 2017
UX / UI Designer & Front-End Developer
Mobi4imob
Designed responsive real estate platforms. Created wireframes, prototypes, and user flows, conducted usability testing, and built front end solutions using HTML, CSS, JavaScript. Improved conversion-focused UX.
2013 — 2014
Digital Designer
P3K
Designed visual presentations and internal communications for major clients, including Bradesco Bank.
04 — Core skills
Product DesignUX StrategyDesign Systems
UX ResearchAI-assisted Design WorkflowsGenerative AI for Ideation & UX
Rapid PrototypingUsability TestingInteraction Design
Information ArchitectureAgile DeliveryStakeholder Management
A/B TestingCROResponsive Web & Mobile Design
05 — Tools
Design
Figma · Adobe Creative Suite · Framer
AI
ChatGPT · Claude · Midjourney · Cursor
Research
Maze · Dovetail · Hotjar · GA4
Collaboration
Jira · Confluence · Miro · Notion
Development
HTML · CSS · JavaScript
06 — Education & certifications
AI x Design Thinking
IDEO
Leadership and Management
UCD
Design Systems and Pattern Libraries
Nielsen Norman Group
Marketing
Anhembi Morumbi University
Digital Design
Anhembi Morumbi University
07 — Contact
Have a product challenge?
Let’s talk about how design, strategy and technology can create something better.
aluchinitz@gmail.com ↗